Maximilian Alexander Rupp, founder
Maximilian founded HACOY in Munich in 2021. He studied business psychology in Munich and fashion brand management at Polimoda in Florence, and he worked for a handbag brand in Munich before he started his own.
He wanted clothes that feel calm and comfortable, an idea he calls comfortable elegance, and so HACOY makes fewer pieces and makes them well.
Together with the designer Romana Tricoli he built HACOY on considered design and on pieces made to be kept.
You can find Maximilian on LinkedIn.
Romana Tricoli, head designer
Romana was born in Rome and studied at Istituto Marangoni in Milan. After her studies she worked as design and product manager for a handbag brand in Munich.
Art exhibitions, the Italian way of life and travel inspire her designs.
A piece should make the day easier, with style and comfort at once.
You can find Romana on LinkedIn.
How we work
Our collections are timeless rather than seasonal, so they are not made to the deadlines of a fashion calendar. This gives our design team the time to get every detail right and our makers the time to do their work well.
For you, this means a piece made with attention to detail, and made to be kept.
Our team does not share one office. We work from where we live, in Italy and in Germany, and stay close through the tools we use every day. What we see on the way, in art, in travel and in daily life, finds its way into our pieces.
Where our pieces are made
Our pieces are made in Italy and Lithuania. Our linen Workwear is cut and sewn by an atelier in Vilnius, Lithuania, and our swimwear, sportswear, silk essentials and cupro pyjamas by a family owned atelier near Ferrara, Italy.
Discover our production in Vilnius.
Discover our production near Ferrara.
