Newsroom
HACOY is a Munich house for slow, considered fashion, designed in Rome and made in Italy and Lithuania. For press enquiries, imagery, samples or an interview with founder Maximilian Rupp, the press contact is below. This page gathers recent coverage and the latest from our newsroom and journal.
As seen in
Recent coverage
LE MILE Magazine · 16 Jun 2026
HACOY Founder Maximilian Rupp on Munich Fashion, Comfort and Better, Not More
TextilWirtschaft · 12 Feb 2026
HACOY ist im "Circular Fashion"-Finale, TextilWirtschaft
Munich Startup · 27 Nov 2023
HACOY: Ethical fashion with an endless lifespan
GREENSTYLE Munich · 30 Aug 2023
HACOY, making individuals feel comfortable
Latest news
08 Jul 2026
HACOY Introduces Its First Denim, Made in Italy and Available Only on Pre-Order
03 Apr 2024
HACOY Presents Its Travelwear Collection, Made in Italy and on Pre-Order
02 Jun 2023
HACOY opens first Physical Store in the Heart of Munich
02 Jun 2023
HACOY launches Luxurious Underwear Collection
From the Journal
08 Jul 2026
The Living Room Showroom: Redefining Retail in Munich
08 Jul 2026
A Letter from Munich: Why This City Suits Slow Fashion
20 Nov 2025
The Art of Comfort: More Than a Feeling, It's a Philosophy
22 Jul 2025
How to Pack Light and Feel Amazing: The Travel Capsule Wardrobe
Press kit and contact
Founded
Munich, by Maximilian Rupp
Category
Home Office Clothing, Silk Essentials, Swimwear, Sportswear
Designed
In Rome
Made
In Italy and Lithuania
Philosophy
Better, not more. No overproduction, no sales.
Reach out for our full press kit, including high resolution imagery, brand facts and founder biography.
Contact the press desk
