Munich, 3 April 2024

HACOY, the Munich ethical fashion house, introduces its Travelwear collection. It is a further step toward a slower way of making clothes, produced for each person only on pre-order, so that production follows real demand and nothing is overmade. This approach rules out overproduction and sits at the centre of what HACOY set out to do, to encourage more considered and more ethical ways of buying and wearing. The collection is made for people who move, for the airport and the early train, for a weekend away and the ordinary days on either side of it.

Ethical craft, organic comfort

The unisex Travelwear collection is made from organic cotton, grown and made in Italy. It brings together easy sweatpants, cropped sweatshirts, long sleeve sweatshirts and overcoats, with playful, practical details that add breathability and comfort on the move. Organic cotton is grown with more care and less strain on the land, and it wears soft and breathes well, which matters most when a garment is worn for long hours, packed, unpacked and worn again. The pieces sit naturally alongside the HACOY Home Office Clothing, Swimwear, Sportswear and Silk Essentials collections, made to travel lightly and to be kept for years rather than a single trip.

A message to nature and to people

Maximilian Rupp, the founder of HACOY, believes the collection meets the mood of the moment. "With HACOY Travelwear we speak to the heart and the soul of our customers," he says. "It is in our nature to go out and to discover. With comfortable, ethical designer pieces we can do that in a way that treads more lightly on the world." His words underline the constant intention of the house, to hold style and responsibility together, and to offer a wardrobe that reflects how someone actually wants to live and move through their days.

About HACOY

HACOY was founded by Maximilian Rupp in Munich and has quickly become a reference point for considered, ethical fashion. From the beginning the house has designed in Rome and produced in Italy, and has kept its collections small and deliberate. It sets out to change the industry for the better by focusing on responsible practices, careful production and high quality organic materials. HACOY believes in the quiet power of clothing to do good, when it is made with real thought and kept for a long time.

For press enquiries, imagery or samples, the contact is partnerships@HACOY.com.