Understanding "Cost-Per-Wear"
In a world increasingly aware of the impact of our choices, our brand stands for quality, longevity and considered design. Today, I want to talk about a concept that is central to our philosophy: "Cost-Per-Wear" (CPW).
What is Cost-Per-Wear?
Cost-Per-Wear is a simple yet powerful way to evaluate the true value of a garment. It’s calculated by dividing the price of an item by the number of times you wear it. This concept encourages us to shift our focus from the initial price tag to the long-term value a piece of clothing can offer.
Why Does Cost-Per-Wear Matter?
- Longevity: Our brand is built around pieces that stay in wear. By considering CPW, we encourage our customers to invest in fewer, higher-quality pieces that last longer, reducing waste and environmental impact.
- Quality Over Quantity: In an era of fast fashion, CPW champions the idea of buying less but better. Quality garments might have a higher price tag, but their longevity means you spend less in the long run.
- Personal Style Statement: CPW also aligns with our belief in personal style over fleeting trends. Investing in timeless pieces that you love and wear repeatedly is not just economical but also a statement of your unique style.
Our Commitment
As a brand, we ensure every piece we create embodies these principles. We use certified natural fibres, cut and sewn in family owned workshops in Italy and Lithuania under EU labour law, to craft high-quality, durable fashion items. Our designs are timeless, versatile, and made to be loved for years.
Next time you're considering a new addition to your wardrobe, think of its CPW. Ask yourself:
- How often will I wear this?
- Does it complement my existing wardrobe?
- Is it well-made and durable?
Remember, a lower cost per wear means a smarter, longer lasting choice.
Join the Movement
We believe in a future where fashion is both beautiful and responsible. By considering Cost-Per-Wear, you’re not just choosing a piece of clothing; you’re making a statement about the kind of world you want to live in.
Join us in this way of buying, towards clothes that stay in wear. Let’s make every wear count!
