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[ha-koi] • noun
  1. A synthesis of three states: Happiness, Comfort, and Joy.

Stronger than a feeling. Happiness is a state of well-being that most individuals strive for.

Comfort is the safest place we know. It comes in many forms. The comfort that comes from within is the one we seek the most.

Joy is limitless, life-defining, transformative feeling waiting to be tapped into. It requires the utmost surrender and, like love, is a choice to be made.

The Art of Doing Nothing

Your downtime deserves a uniform. Our Unisex Cupro Pajamas are crafted from Vegan Silk. This breathable, hypoallergenic fabric is made from regenerated cotton waste. Cool to the touch and fluid in motion, it is designed for deep restoration. This is not just sleepwear. It is a ritual.

Shop the Ritual

Our

Mission

Vision

To bring happiness, comfort, and joy through clothes that honor the planet and the maker.

To liberate humans from the excess of consumption.

Berlino

Una giornata di lavoro aScoprire
models wearing linen workwear collection made in lithuania from ethical fashion brand HACOY

Città del Capo

Scappa aScoprire
models wearing sustainable silk underwear of luxury designer ethical fashion brand HACOY from munich
female model wearing sustainable silk bra and slip of ethical fashion brand HACOY
models wearing sustainable silk underwear of luxury designer ethical fashion brand HACOY from munich
male model wearing sustainable silk boxer shorts from HACOY

Munich

Non-StopDiscover

Paris

Showtime inDiscover

Medellin

Spedizione aScoprire
model wearing sportshirt from ethical fashion brand HACOY in medellin
female model wearing lycra sustainable ethical fashion tanktop for sportswear HACOY
male model wearing sports shirt from lycra sustainable ethical fashion brand HACOY

Barcellona

Una passeggiataScoprire
models wearing ethical swimwear from HACOY

"Gli individui dovrebbero sentirsi a proprio agio nei vestiti che indossano; ma soprattutto, con se stessi"

- Massimiliano Rupp, Fondatore di HACOY

L'etica conta.
L'etica conta.

Creare prodotti a condizioni eque è importante per noi. Miriamo a vestirci secondo i nostri valori.

Leggi il nostro manifesto

Featured in

Felicità

Questa playlist è per farti provare profonda gratitudine per la vita e pensare positivo.

Ascolta

Comfort

Questa playlist è per farti sentire coccolato, ricevere calore e aiutarti ad affrontare le brutte giornate.

Ascolta

La gioia

Questa playlist è per farti godere il momento e condividere l'energia con gli altri.

Ascolta