Mission & Vision | Thoughts from the Brand

Mission and Vision

We make clothes that let people feel comfortable in what they wear and, most of all, in themselves. HACOY stands for happiness, comfort and joy, and we honour everyone who takes part in making our pieces. Better, not more.

Happiness is stronger than a feeling. It is a state of wellbeing that most of us strive for.

Comfort is the safest place we know. It comes in many forms, and the comfort that comes from within is the one we seek most.

Joy has no limits and can shape a whole life. Like love, it asks us to let go, and it is a choice we make.

What we can show you

We would rather show you a fact than make a promise. Our pieces are designed in Rome and Munich and made in Italy and Lithuania. The flax for our linen Workwear is grown in France, Belgium and the Netherlands and certified European Flax, and our silk is woven in Como.

Where we cannot prove something yet, we leave it unsaid.

Today

Tomorrow

Forever

Today we make comfortable essentials for days at home, in the office and everywhere in between.

Tomorrow we want to make comfortable clothes in more fine fabrics, so you can feel like yourself in every part of your life.

In the long run we want to make clothes, accessories and objects for living that go with a versatile and considered way of life.