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Meet the Founder

Maximilian Rupp

Maximilian was born in Zurich, Switzerland and has always been turning his ideas into reality.

Already at the young age of six he opened his first restaurant in his bedroom, having his mother as the only client paying for tapwater out of her own house.

Fashion Influence

Maximilian's passion for fashion came at the age of eighteen through the love of his life, Isabelle. His girlfriend showed him that putting some thought into the clothing and styling, improves a lot of areas in life such as confidence, creativity and being able to portray personality.

Thus after completing his Bachelors in business psychology in Munich, he decided to move to Florence and study fashion brand management at POLIMODA.

After his studies, Maximilian worked for a handbag Label in Munich, however he noticed that working for other people's dreams does not fullfill him. This realiziation and meeting the talented fashion designer Romana was enough for him to take the risk and create his own brand.

Home Office Wear

Maximilian was lacking motivation to take part in online classes during the pandemic, until he started getting dressed as if he were going to the physical university. Sitting at home in a business shirt and pants however was very uncomfortable, so he had the idea of introducing a new category of fashion clothing.

Combining the comfort of sweatpants and the elegance of traditional business clothing, the first collection of the brand was born.

"Most people do not receive the attention they deserve in life. If a piece of our clothing helps them earn some, our brand is on the right path"

The Essence behind HACOY
The Essence behind HACOY Read

Happiness

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Comfort

This playlist is for you to feel cared for, receive warmth and help deal with the bad days.

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Joy

This playlist is for you to enjoy the moment and share the energy with others.

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