Skip to content
Discover our online store here Close
[ha-koi] • noun
  1. A synthesis of three states: Happiness, Comfort, and Joy.

Stronger than a feeling. Happiness is a state of well-being that most individuals strive for.

Comfort is the safest place we know. It comes in many forms. The comfort that comes from within is the one we seek the most.

Joy is limitless, life-defining, transformative feeling waiting to be tapped into. It requires the utmost surrender and, like love, is a choice to be made.

The Art of Doing Nothing

Your downtime deserves a uniform. Our Unisex Cupro Pajamas are crafted from cupro. This breathable, hypoallergenic fabric is regenerated cellulose from cotton linter. Cool to the touch and fluid in motion, it is designed for deep restoration. This is not just sleepwear. It is a ritual.

Shop the Ritual

Our

Mission

Vision

To liberate humans from the excess of consumption.

Better, not more.

Berlin

A work day inDiscover
models wearing the linen Workwear by HACOY, made in Lithuania

Cape Town

Escape toDiscover
models wearing silk underwear by the Munich luxury fashion brand HACOY
female model wearing the HACOY silk bra and slip
models wearing silk underwear by the Munich luxury fashion brand HACOY
male model wearing HACOY silk boxer shorts

Munich

Non-StopDiscover

Paris

Showtime inDiscover

Medellin

Expedition toDiscover
model wearing the HACOY sports shirt in Medellín
female model wearing the HACOY sports tank top in Lycra
male model wearing the HACOY sports shirt in Lycra

Barcelona

A stroll inDiscover
models wearing HACOY swimwear

"Individuals should feel comfortable in the clothes they wear; but most importantly, with themselves"

- Maximilian Rupp, Founder of HACOY

Values matter.
Values matter.

Creating products under fair conditions is important to us. We aim to dress according to our values.

Read our manifesto

Featured in

Happiness

Feeling deep gratitude for life and positivity? This playlist is for you.

Listen

Comfort

Feeling cared for, warmth or perhaps need a sound hug? This playlist is for you.

Listen

Joy

Feeling at ease with the joy of the present moment? This playlist is for you.

Listen